The 6 critical steps to grow your business
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1/1/2022
When you first start out, you will have good oversight of everything that is occurring in your business. In the early days, tracking sales and keeping control of expenses may be relatively simple. When your business starts to grow, and you put on staff it becomes harder to keep track of everything that is happening (or not happening) in your business. Your business becomes more complex, and you need a way to track results and activity. Here are the 6 critical steps to drive growth, increased profits, and protect your business. You may do these things intuitively when your business is small, but as the business grows you will need a structured process to do this consistently.
1/1/2022
When you first start out, you will have good oversight of everything that is occurring in your business. In the early days, tracking sales and keeping control of expenses may be relatively simple. When your business starts to grow, and you put on staff it becomes harder to keep track of everything that is happening (or not happening) in your business. Your business becomes more complex, and you need a way to track results and activity. Here are the 6 critical steps to drive growth, increased profits, and protect your business. You may do these things intuitively when your business is small, but as the business grows you will need a structured process to do this consistently.
Step 1 - Understand the profit drivers in your business
There are many factors that affect the ultimate profitability of your business, and these are the profit drivers that you should identify, measure and monitor. These will differ from business to business, but let's have a look at a few common profit drivers that you may come across. Of course, most businesses will want to track their sales. As your business grows you will require more detailed analysis of sales e.g. by salesperson, distribution channel, source, geography, demography. You will probably want to understand the price elasticity for your products. These are all potential profit drivers, along with your marketing strategy, and how you target customers and source sales opportunities. Another key profit driver may be a skilled and motivated staff. For example, a highly trained and enthusiastic sales team may produce greater sales, and you need to decide how you will achieve this and how much you are prepared to spend on training, culture, benefits etc. If you have staff producing goods and services, you may want to monitor staff productivity, efficiency, error rates, staff satisfaction, staff turnover, absentee rates etc. If your business is automated or relies on machines, you may want to monitor process or machine run times, efficiencies, outputs, downtime etc. You will want to monitor your Cost of Sales and variable costs, making sure you are sourcing products and services at the best price, but within your quality and service expectations. Most businesses keep close control on fixed costs. Some of these costs will be set and forget, only requiring consideration or negotiation irregularly e.g. you may negotiate a 3 year lease on your office or factory. Travel costs may require more regular review. If you have excess capital and investments, you will want to ensure you are receiving the best return, within your own risk profile. You will want to monitor profitability. Not just for your whole business, but you may want detail on profitability by product, product mix, breakeven points, contribution margins, profit margins, and details of price elasticity by product category and/or product.Step 2 - Understand the risks to your business
In addition to understanding the profit drivers in your business, you should also understand those things that threaten the existence or success of your business. These would include any legislative requirements, safety requirements, insurance requirements, and any other risks that may cause downtime or reduced productivity. Let’s look at some common examples. If your business requires a license to operate, then you need to ensure you meet the requirements of that license or you may be subject to fines, penalties, or cancellation of your license. Failures in safety procedures may result in death or injury to staff, or damage to machinery and equipment. This may result in disruption and significant cost to your business. In the event of an accident or catastrophe, you may rely on your insurance policy to get your business back up and running. If you have failed to comply with the terms and conditions of your insurance policy, you may find that the insurance policy does not respond in the event of a loss. For example, failing to adequately secure your data may negate your cyber security insurance. There may be other risks specific to your business. For example, if you store large quantities of flammable materials, these may be a fuel source in the event of a fire. While you can insure against fire, prevention is much better than remediation.Step 3 - Create a strategy, targets, and budget
Once you have identified all the profit drivers and key risks within your business, you should prioritise these in terms of the impact they have on your profitability and sustainability. As part of your business strategy, you should set strategic goals and targets for each of the key profit drivers and risks. You will need to determine the most appropriate KPI(s) for each profit driver or risk and ensure you can obtain the data needed to set a target and to measure actuals in future. These strategies and targets will also provide input to your financial budget.Step 4 - Monitor results
You should monitor all critical and high priority items on a regular basis. You may wish to monitor lower impact items on a less frequent basis. You will need to determine how frequently each of these need to be measured based on the potential impact on your business and set an operating rhythm that encourages these reviews. Many businesses report on a monthly basis, with quarterly or annual reports for less critical activities, but I have implemented daily and even hourly reporting for critical activities. These reports should provide enough information to validate the expected result for the relevant profit driver or risk, and give you a comparison to budget or target. They should also highlight any exceptions or unexpected variations that are experienced. Remember that you may also need to monitor trends over time as results in isolation may not present a complete picture. You will probably want to collect detailed data, and produce detailed regular reports which can be analysed, sliced and diced as required. These may be used as operational reports for the appropriate manager or staff to review and monitor. And you should look to automate production of these reports as much as possible to ensure timely and consistent production.Step 5 - Structured Board and/or Management Report
Typically, there is much data extracted in step 4 and many operational reports produced, and it is often not practical for the owner or the board of directors to review all these detailed reports. So, the next step should be to produce a regular board report or management report showing highlights, lowlights, trends, and exceptions from the operational reports. The report should also have commentary around any key findings. Again, you should look to automate production of this report as much as possible, to reduce cost and effort.Step 6 - Make timely decisions
The operational reports can be used within the business to make day-to-day decisions that align with the business strategy and targets. Board reports or management reports can be used by the board and executive team to understand all aspects of the business and to make timely and effective business decisions. These reports will also provide valuable input to your strategy and budget decision making process.Summary
I have applied this approach consistently throughout my career and found it a very reliable way of ensuring good governance, good decision making and good leadership at all levels within an organisation. With improved technology, what was once an onerous task, can now be done quickly and cheaply. I would encourage every business to set up this type of monitoring and reporting process and to set an operating rhythm that includes regular reviews of your business results and activities. I’m sure these 6 steps will help you grow and streamline your business. And if you need help, Dynamic Reporting can assist you throughout the process. [show less]What is the right reporting tool for me?
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1/2/2022
This is a key question that you need to ask yourself before spending time and money creating your reporting regime. There are many options available in the market, but even the biggest companies struggle to select and implement the right reporting tools. Some key considerations will be:
1/2/2022
This is a key question that you need to ask yourself before spending time and money creating your reporting regime. There are many options available in the market, but even the biggest companies struggle to select and implement the right reporting tools. Some key considerations will be:
- the industry you are in
- the size and complexity of your business
- whether you have dedicated reporting staff
- what reporting tools you already have
- your IT and reporting budget
Innovation is not just for Big Business
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1/10/2022
Many businesses think they lack the ability to innovate. They think they need extensive resources and skillbase and that it will cost too much. Innovation is not just about implementing cutting-edge technology and re-desiging your whole business. It can be as simple as putting in some small time-saving measures or process improvements, that will improve your productivity and eliminate unnecessary work. In fact, if you have a culture of continuous improvement, you will find many time-saving innovations that will add up to a significant cost saving to your business. But where do you start? Let me start by giving you some real-life examples:
1/10/2022
Many businesses think they lack the ability to innovate. They think they need extensive resources and skillbase and that it will cost too much. Innovation is not just about implementing cutting-edge technology and re-desiging your whole business. It can be as simple as putting in some small time-saving measures or process improvements, that will improve your productivity and eliminate unnecessary work. In fact, if you have a culture of continuous improvement, you will find many time-saving innovations that will add up to a significant cost saving to your business. But where do you start? Let me start by giving you some real-life examples:
Example 1: Automating the manual Sales Report
Ted (not his real name) was the manager of a business division with sales of around $50m. Ted had to report on his financial progress each month and in order to measure his sales pipeline he received a hard-copy report from the company mainframe each month. One of his staff would spend 2-3 days reading numbers off the report and typing them into an Excel model to get the figures required for his report. I had offered to review the report several times, but Ted was certain the process could not be automated. I finally convinced Ted to let me look at the report. I considered scanning the hard-copy report, but scanning hundreds of pages each month would have been a long process and still prone to errors. I considered getting access to the soft-copy report from the mainframe, which would have been a solid option, but I thought there had to be a better option. Finally, I opted to extract data straight from the mainframe datasets. This had a number of benefits:- The program could be run at any time. Ted no longer had to wait until the month-end hard-copy report was producted.
- I was able to extract many data attributes that were not included on the hard-copy report. This included customer and product details that weren't previously available.This allowed greater analysis of the data that was extracted.
- As it turns out, not all data was being displayed on the hard-copy report. It was producing an incorrect result.
- I was able to use SAS to extract the data and write the data straight into a structured Excel file, eliminating even more work.
- The program took 1 minute to submit and 2 minutes to run, converting a 3 day task into a 3 minute task.
- I was able to add the program to the IT schedule and so no-one had to run the report, it just appeared on schedule.
Example 2: Automating Data Entry
Kevin (again, not his real name) identified an error in pricing for over 2000 purchases. Each customer required a transaction to be posted to correct the charge. A fairly simple process, but one that was going to take hours to identify the incorrect transactions and days to manually process the adjustment. IT could fix the problem, but not before the client billing run on the weekend. This would impact customers and cause a raft of complaints and queries. Staff could manually key the adjustments, but at 3 minutes per transaction, there just weren't enough staff available to process 100 hours worth of transactions before the weekend. I was asked if I could think of a workable solution. Within an hour, I extracted a list of incorrect transactions based on parameters provided by Kevin. I used Excel to store the list of adjustments and used Excel's VBA programming language to take the adjustments and post them to the mainframe. At 1 minute per transaction for the automated process, and without the need for breaks or sleep, the task was completed within 40 hours with no disruption to staff.Example 3: Automating the Monthly Reports
One of the best projects I have been involved in was building a PowerBI model to provide monthly profitability reporting. I had historically built a process that extracted data from the ledger and client database and combined these details into an Excel model that provided detailed profitabilty figures across various attributes (customer, product, segment, distribution channel etc). That model was also automated on a monthly basis and only required updates at the start of a new year. PowerBI provided the ability for the data to be refreshed automatically every day. It could be deployed to large numbers of staff which is more difficult to control using Excel. It is able to be deployed over the web and therefore is available anywhere there is a device with internet access. PowerBI is simply a great reporting tool that can be designed and deployed fairly quickly and with minimal cost. And it integrates seamlessly with Microsoft Apps and Platforms.So how do we start innovating?
The key to innovation is to embed a culture of continuous improvement in your business. Many businesses claim to have done this, but still struggle to reap the benefits they seek. In many cases, the reason is that they do not really have a culture of continuous improvement at all. Innovation takes commitment and effort at all levels of your organisation. First you need to understand what innovation is. If you think it is keeping up-to-date with all the latest cutting edge technology, you will never achieve this as the rate of technological change is huge, and the cost would be enormous. I have seen businesses try to promote innovation without spending any money. While it is possible to drive innovation internally without spending any money, typically people become jaded by putting in lots of effort just to see good ideas abandoned due to cost. Second, you need to set up a model or structure that supports innovation. You need dedication and leadership from the top of your organisation. Anything less will be interpreted by staff as lip-service. You then need managers to support the process by encouraging staff, and enabling them to create change. You will have people in your business who are prepared to put in the effort and who have the skills to innovate, but you need to empower them. You need to support them when they need help, and you need to recognise their efforts, whether successful or not. Remember not every initiative will work out. Without failure, there will be no success. Make sure you celebrate the failures as well as the successes, to foster the right culture. Dynamic Reporting can assist with automating data analytics and reporting in your business. Call us to see how we can help. [show less]3 Ways you can save time and money today
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9/5/2023
You can implement Process Automation in your business today and save time and money immediately. It doesn't require new computer systems or Apps, and you don't have to bring in an expensive team of consultants to make it work. Here are 3 ways to save time and money that you can implement in your business today.
9/5/2023
You can implement Process Automation in your business today and save time and money immediately. It doesn't require new computer systems or Apps, and you don't have to bring in an expensive team of consultants to make it work. Here are 3 ways to save time and money that you can implement in your business today.

